Behind the Scenes of Facebook Ads
Recently, Mainstream Video Production has been playing around with Facebook advertising. We know it is imperative to use, but sometimes difficult to understand. Our team researched what made a Facebook Ad most effective. In this particular scenario, we were creating advertisements to promote our upcoming live webinar.
We leaned on resources like Amy Porterfield’s Online Marketing Made Easy to lead the way. Porterfield, who admittedly “doesn’t like being on video”, had just created a a series of Facebook Ads to garner attention to her webinar. Can you guess which ad converted the most successfully? Yep, it was the one with a video.
Behind the Scenes of Mainstreams 4 Ways Video
When I first started selling video getting people from the “we know we need video” into production and actually writing a check was a big challenge. Most people, and businesses, are not familiar with the video production process and there’s is a lot that goes into it.
So after I got a few people through the sales process and into video production I thought okay I’ve got the hang of this. Then we ran into another challenge. Just because we made a video, didn’t mean people were going to do anything with it. And this was a big problem for our customers.
Behind the Scenes of Mainstream Production “What you are buying when paying for video”
One way to confuse my potential clients was asking them how much they wanted to spend on pre production, production and post production.
Most people, myself included, didn’t take a video production class. That’s right I got my BA in Media studies and my MA in Film and Visual Cultures which means we wrote about film and video, we didn’t make it. It wasn’t until I got my first production job in 2006 that I finally learned how a video actually gets built.
Behind the Scenes of Parkinson Association of the Rockies
Parkinson’s Association of the Rockies focuses on providing resources to those who live day to day with Parkinson’s disease. Madison Holland, the Program and Communications Director was an old colleague of mine at AXS TV.
A big part of the way the organization gets the word out is at a conference called E3 which stands for empower, educate and energize. There are keynote speakers, resources and experts to help communicate different ways people living with the disease can thrive.