Behind The Stream: Completion Rate Winner

If you’ve been following along, you know we’re breaking down video data in a cool way so we actually know if our videos (and our clients’ videos) are doing well.

Because “doing well”… is subjective.

And if you’re responsible for marketing, that’s a problem.
You need to know what’s actually working.

The only way to know if a video worked is simple:
Did it do the job you wanted it to do?

That’s it.

You give the video a job.
Then you measure if it did that job.

Out of all the metrics we look at, you know which one I think is the sexiest?

Completion rate.

Did someone actually watch the video all the way through?

Because honestly, if they stayed till the end… it did its job.

They stayed. The whole time.

In a world where we move on pretty quickly… that matters.

And most videos don’t earn that.

Our highest completion rate is both surprising and not surprising.

But I know what was different.

This is about as passionate as I get when talking about video marketing… and I think it showed.