https://player.vimeo.com/video/515802390 If I sent you a video about football, and John Elway sent you a video about football, which one are you more likely to watch? The reason you very likley said John Elway's has to do with his credibility on the subject. Check out this week's #BehindtheStream to see how...

https://player.vimeo.com/video/513028912?title=0&byline=0&portrait=0 That saying “no one cares how much you know until they know how much you care” is very true when it comes to video marketing.  So what's the first video every business needs?  Watch this week's Behind the Stream for the first of three videos, based on ancient techniques of persuasion. Looking for...