13 Sep Mainstream Video Video – Interview Style vs. Straight-to-Camera
By now, you may have created your first DIY video. How does it look? I'd love to see it, and hear about your progress (and process). If you haven't yet created that first video (or even if you have, but are ready for another one), you may be thinking about what style...
27 Aug Mainstream Video Video – Mistakes
How's the video creation going? Where are you getting stuck? Where are you crushing it! Tell me because I want to know. While video is the most amazingly powerful communication tool available for any sales and marketing problem or goal…. it is above all else an artistic process. As you make different...
16 Aug Mainstream Video Video – LIVE Online Course Launch
When I first started talking to people about video, they fall into one of two categories. They are either doing videos, happy with their team, the results and understand the investment of paying a full-service production team. Or they are like the rest of us who have: Made videos for...
01 Aug Mainstream Video Video – Production Plan
I know that by this point on our journey you have started a plan for creating your video or even have one in the can (video speak for “finished”). Before you get too excited I want to tell you another #hardtruth. One video isn’t going to cut it. I know it's harsh, but...
19 Jul Mainstream Video Video – Choosing Your Video Topic
I can’t stress enough how important it is to understand the journey your buyers are on. Just like you can’t move too fast too quick on a first date, you can’t tell your customers everything about your products and services in one video. While turning on a camera and shooting videos...
04 Jul Mainstream Video Video – How to Use Video as a Sales Team
If you are anything like me, you go back and forth between person A and person B. Person A: “I don’t know what’s so hard about business, people love to buy what I am selling” And Person B: “No one wants to even talk to me let alone buy from me, I should just...
21 Jun Mainstream Video Video – Sales Strategy
You may have heard the old saying “nothing happens in business until you make a sale.” So let me ask you. How are your sales going? It's always the question that comes before “what video should I make?” If you are frustrated or scared that you are not making enough revenue, its...
28 Sep Buying Advertising Space
Are you wondering when and where advertising dollars should be spent and when you should post something for free? Good questions, and the ones we just happen to be answering in this week's video....
26 Sep Know Your Audience
Video is powerful because it has the ability to get our attention. And the cooler, slicker and more well produced the video, the more likely it is to get our attention. When you do a video right, the biggest thing is finding your audience. Ask yourself who your ideal client is....
13 Sep Hiring Crews
If you don’t have experience with video, don’t worry. Just make sure and hire the right team. What does the right team look like? Any crew you hire should help create a vision for your video and have an idea of what the end product will look like. They should ask...