Author: mvpbethklepper

Do you have a stellar process for delivering your goods or services? How effectively are you communicating that in your marketing efforts?

According to Gartner, Inc., a leading global research and advisory firm, 56% of customers prefer to purchase from companies that provide clear information about their processes for addressing potential issues.

Want to know how we suggest you communicate your process? A video! – well you knew that was coming. By visually showcasing your process—whether through compelling visuals, talking on camera, graphics, or a combination of these elements—you can alleviate customers’ concerns about how you operate.

Bringing your video concept to life and turning it into a shareable link across all your digital marketing efforts can feel overwhelming, to say the least. There’s much to consider;

✔ How can I ensure I get what I want without overspending?

✔ Will my vision translate effectively into the final video?

✔ How do I guarantee a return on investment (ROI)?

Most of our clients worry about this, but in this week’s #BehindTheStream, our Mainstream team will walk you through a case study of how we handled it all!

We have all heard that people won’t buy from you unless they trust your brand. There are plenty of ways to build that trust! 

✔ Share stories of people you’ve helped

✔ Talk about your values and why you care about what you do

✔ Highlight your credentials and experience. 

Good news! If you’ve checked off all these prompts quickly, you have a script ready to go! You can put all of this into a video on your website to build trust even when you’re not around. 

Recently we worked with a Design Build firm to create that very video. See how we exponentially built trust through our video creation for Nested Design + Build.

The best part about digital marketing? The amazing possibilities! Believe it or not, we didn’t just write this post. Nope, the Mainstream team crafted this masterpiece in the past. But you’re seeing it in the future 🤯. And if I’ve said it once, I’ve said it a million times: video is the MOST POWERFUL digital marketing tool out there.

Happy 4th of July! 🎆

Most of us know at least one kid who has felt out of place and struggled to find their way in school. Your organization has a program that can help them thrive. That work could help even more kids if more people knew about it! That’s a story worth telling and a video worth making. That’s why we work with so many different education organizations and schools.
Choosing the right video company can be tricky. There’s a lot to think about. Check out this week’s video to see the amazing work these programs do and what goes into making their videos.

Did you know that we have been making a video every week since 2018 to stay top of mind with our audience? I asked ChatGPT why staying top of mind is such an important marketing strategy. It had a lot of great responses, but this one is my favorite:

Consumers tend to trust brands they are familiar with and see frequently, leading to long-term customer relationships and repeat business.
(ChatGPT, personal communication, June 18, 2024).

And our favorite videographer, Erica, who has shot every last one of them, weighed in this week about her favorite. Check out this week’s #BehindTheStream to see which one of the 200 + made it to the top of her list and why.

Ever wondered what goes into making impactful videos? In our latest shoot, we dove deep into strategic setup to create content that truly shines, behind the scenes to reveal the thought process behind every shot; we crafted an environment that enhances our storytelling.

But it wasn’t just about the aesthetics. We strategically planned our shoot to maximize efficiency. Curious about the creative process and what makes this shoot different? Tune in to this week’s #BehindTheStream’ where we spill all the details!

In 10 years of creating videos for our business, we have learned a ton. The BIGGEST lesson I can offer for anyone looking to create a video strategy for their business is this: Opt for a proven online communication method that’s already shown to boost business. Sending proposals out in email and closing business that way? Great, get a video on that email to build trust and credibility—all without you having to schedule a time to say it. Have a keyword strategy that drives people to a landing page? For the love of all that is holy, have a video on that landing page and increase your conversions by up to 80%. As a video company, we’re here to test all the latest trends, so you don’t have to. Curious about what we’re experimenting with right now? Tune in to this week’s #BehindTheStream episode to find out.

Creating a video for your business offers numerous benefits: increased engagement and brand awareness, enhanced SEO, higher conversions on sales pages, trust-building, and the ability to simplify complex ideas… to name a few! Curious about how Mainstream utilizes our videos and the impact they have? Tune in to find out.

Video marketing is not a static thing. Looking back at what didn’t work, and more importantly, what did work is how you gain momentum. And in this week’s Behind the Stream, we have something special lined up for you. We’re taking a trip down memory lane and watching Stephenie’s (our Producer) favorite Mainstream Video. So, grab a cuppa, cozy up, and join us as we reflect on our staff favorite in our Behind the Stream series. If it sounds meta, it’s because it is