When I first started selling video getting people from the “we know we need video” into production and actually writing a check was a big challenge. Most people, and businesses, are not familiar with the video production process and there’s is a lot that goes into it.

So after I got a few people through the sales process and into video production I thought okay I’ve got the hang of this. Then we ran into another challenge. Just because we made a video, didn’t mean people were going to do anything with it. And this was a big problem for our customers.

One way to confuse my potential clients was asking them how much they wanted to spend on pre production, production and post production.

Most people, myself included, didn’t take a video production class. That’s right I got my BA in Media studies and my MA in Film and Visual Cultures which means we wrote about film and video, we didn’t make it. It wasn’t until I got my first production job in 2006 that I finally learned how a video actually gets built.

Parkinson’s Association of the Rockies focuses on providing resources to those who live day to day with Parkinson’s disease. Madison Holland, the Program and Communications Director was an old colleague of mine at AXS TV.

A big part of the way the organization gets the word out is at a conference called E3 which stands for empower, educate and energize. There are keynote speakers, resources and experts to help communicate different ways people living with the disease can thrive.

Through the Network Leads Industry group, Mainstream met Conifer Gutter. They were contributing to a project called The Grape Street project, offering the high quality gutters for the house.

Conifer Gutter wanted to showcase their skills and expertise in the gutter world, so we both came up with the plan to do a video that demonstrated just that.

Getting older doesn’t have to mean looking older. Inevitably we will all age. The good news for some is, you can control how fast these things happen. At LaserLaser they have a variety of treatments that help clients rejuvenate and refresh their skin.

LaserLaser found Mainstream through a referral, it was our very first referral which was exciting on its own. We were thrilled to have reached a client through all of our networking efforts as that’s what most of 2014 and 2015 was spent doing. When they contacted us, we had a conversation about what their intentions were for using video for their business.

It took us 6 months to create a video for Mainstream. It debuted in December of 2014.

Making video marketing a priority for Mainstream has been challenging. The good news is, the struggle to make our videos has helped us empathize with our customers.

We get it. It’s hard to focus and isolate your marketing strategy to know exactly what video to make. And that’s all before you think about how to make it in a way that is cost effective and efficient.

American Society of Interior Designers Crystal Awards is one of Colorado’s premiere events. During the event, interior designers are recognized for their outstanding work in the industry.

ShareLingo is a local company in Denver that focuses on connecting people and creating a social movement through interaction. Being around others who are learning a new language as well, is one of the trouble-free way to learn Spanish. 

 Mainstream was contacted by ShareLingo to produce a video for a FirstBank pitch contest. By submitting a 90-second video, one business in Colorado could win $20,000 from FirstBank to help accelerate their business. The turnaround time was tight, we had to collaborate to create a quality video in time. 

Michael Beninati is one of Colorado’s best realtors – just ask his customers. He’s an agent at Coldwell Banker, a residential brokerage company whose approach to doing business is one client at a time. 

His work ethic is unparalleled and he’s known for his round the clock level of service. With over 16,000 realtors in Denver, he needed a way for people to separate him from other agents in town. A video was a perfect way to do just that.