One of the most true sayings in sales is “sell the sizzle, not the steak.” I can’t think of a better way to do that than creating a video to showcase what makes your product, service or conference stand out. Check …
Rapid heartbeat. Sweaty palms. Knotted stomach. Just a few side effects of… being chased through the woods? Sure. And also, potential side effects of the fear of appearing on camera. Does this feel familiar? We can help slay those terrors. …
Whether its DIY, a full service script shoot and edit, or a little bit of both, Mainstream wants to help you create videos for your business. When we started the Mainstream Video #BehindtheStream series over 3 years ago, we got …
To improve anything you first have to review it. This week on our #BehindtheStream we critique an older video to see what we would have done differently.
At Mainstream we often have the privilege to work on projects with people who are doing so much good in the world. We LOVE getting the opportunity to help tell the story using the most powerful communication tool there is…video. …
Coming up with content ideas can feel paralyzing. And sometimes the best ideas are hiding in plain sight. If you talk to people about the work you do, you have content. How to turn that into video you can post …
If you are training, educating or helping one person, what’s stopping you from helping 1000? If you utilize the video medium, the answer to this question is nothing. Have a look at this week’s Behind the Stream to learn how …
The logistics that go into putting together an in person event (especially factoring in Covid PTSD) are vast indeed. So if you have gone to the trouble to set one up, do yourself a favor and make sure you have …
Behind the Stream: Conferences with Impact Watch The Video »
Whether you are going to be on camera, or you’re asking someone to be on camera for you, preparation is key. But how to prepare is different for everyone. This week’s #BehindtheStream looks at how preperation varies for person to …
Behind the Stream: Can You Be Over Prepared? Watch The Video »
When it comes to video creation one thing to remember is ads are different than content. When you get down to business writing a script and producing your video, knowing the subtle distinction between the two will help you build …