Behind The Stream: What Makes Great Video Great?

Do you know what used to trigger me, but doesn’t anymore?

Well… a lot of things… that’s one of the perks of growing older!

But in the context of these weekly emails, it’s the idea that there’s software, or an AI tool that will make you great video.

Why doesn’t bother me anymore?

Because I know without a shadow of a doubt that it’s a lie.

Having the tools to make video is not most people’s problems…

If you think you need video for your business, spending a little time understanding the production process (what goes into a good video, the decisions that need to be made, and what actually makes people watch) will get you a lot further than simply buying the latest AI tool.

So, what’s one of the things that makes video… video?

Check out this week’s Behind the Stream to find out, and hear why AI isn’t the great white hope for your video.