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Behind the Stream: Selling Your Event

Posted on November 15, 2023
Behind the Stream: Selling Your Event

Selling your event is a lot easier if you have a video sizzle reel of all the best parts. What to include in your final edit always depends on two things. 1. Who the video is for and 2. Your …

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Behind the Stream: Covering Your Event

Posted on November 8, 2023
Behind the Stream: Covering Your Event

If you have planned a great event, let’s prove it with some video coverage. It starts with great pre-production (which is what we covered last week in our 3 part case study with the Colorado Thought Leaders Forum). Today on …

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Behind the Stream: Better Event Promotion

Posted on November 1, 2023
Behind the Stream: Better Event Promotion

If you’re planning an event, using a video sizzle reel is a powerful way to give potential attendees a sample of whats to come. The Colorado Thought Leaders Forum knew this and hired us to create one for their Spring …

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Behind the Stream: Video In Email

Posted on October 17, 2023
Behind the Stream: Video In Email

If you have a video ready to go but aren’t using it in your emails at least 10X a week…you are missing a big opportunity! Watch #BehindtheStream to learn a super simple way to get face to face with a …

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Behind the Stream: Best tip for editing videos

Posted on October 11, 2023
Behind the Stream: Best tip for editing videos

If you’re getting ready to edit a video and don’t have a detailed plan on paper, you must have a lot of extra time and money, because that’s the cost of not having a storyboard. Last week we (hopefully) succesfully …

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Behind the Stream: Don’t Waste Your Time

Posted on October 5, 2023
Behind the Stream: Don’t Waste Your Time

Do you have a plan for your upcoming shoot? Do you have a clear vision of what your final video will look like? If not, you might be wasting valuable time and resources, and we don’t want that for you. …

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Behind the Stream: Are You Missing Out?

Posted on September 28, 2023
Behind the Stream: Are You Missing Out?

If you are in sales, you know that to be successful, you have to tell as many people as you can about your product or service, and usually over and over again. That way when they (or someone they know) …

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Behind the Stream: So Simple

Posted on September 21, 2023
Behind the Stream: So Simple

I’m continually suprised by how uncomfortable we can all feel when we’re on camera. Even seasoned CEOs and expert keynote speakers can struggle with their confidence in front of the lens. So, how can you regain the same confidence you …

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Behind the Stream: When to Bring in a Media Trainer

Posted on September 14, 2023
Behind the Stream: When to Bring in a Media Trainer

On camera apprehension is so normal. (It’s almost weird if you don’t have it!) So how do you feel confident about how you appear on camera? We have a lot of ways we answer this question, including when it’s time …

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Behind the Stream: Cool Footage. Now What?

Posted on September 5, 2023
Behind the Stream: Cool Footage. Now What?

We’ve been talking all about DIY B-Roll. Last week, we covered capturing the footage. This week, it’s time to do something with it. Whether you’re hiring Mainstream, another editor, or doing it yourself, here’s some tips for how to get …

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