Behind the Stream: The Hook

I recently talked to someone who makes video content for social media and has gained over 500,000 Instagram followers in just a few years. 

Don’t worry; we filmed the interview, so you can expect a deep dive into this influencer and how she made it happen, coming soon. 

The one thing she said she does for all her videos is a hook. In public speaking, we call this the attention grabber. It’s nothing new when it comes to social media videos, but it’s more important than ever. 

Research from academic studies, market research firms, social media platforms, and web analytics tells us that we have somewhere between 3 and 7 seconds to grab a scroller’s attention before they move on to the next thing. 

So, what if I told you I have the one thing I believe to be true about video marketing that I am certain will determine if you succeed or fail? Interested? I thought so. It’s a pretty good hook, right? 

Check out our TikTok for the one video marketing truth that is above all others!