01 Feb Behind the Stream: That’s the plan

Do you ever get sucked into a reel or stories on your social media and think, wow, it seems like they just grabbed their phone, went for it, and spit out viral content? Well, maybe it is that easy, but it’s more likely that a whole lot of thought went into that quick little video. Watch this week’s #BehindtheStream to see how we think about the planning process.