Category: Mainstream Video Video

Did you know that we have been making a video every week since 2018 to stay top of mind with our audience? I asked ChatGPT why staying top of mind is such an important marketing strategy. It had a lot of great responses, but this one is my favorite:

Consumers tend to trust brands they are familiar with and see frequently, leading to long-term customer relationships and repeat business.
(ChatGPT, personal communication, June 18, 2024).

And our favorite videographer, Erica, who has shot every last one of them, weighed in this week about her favorite. Check out this week’s #BehindTheStream to see which one of the 200 + made it to the top of her list and why.

Ever wondered what goes into making impactful videos? In our latest shoot, we dove deep into strategic setup to create content that truly shines, behind the scenes to reveal the thought process behind every shot; we crafted an environment that enhances our storytelling.

But it wasn’t just about the aesthetics. We strategically planned our shoot to maximize efficiency. Curious about the creative process and what makes this shoot different? Tune in to this week’s #BehindTheStream’ where we spill all the details!

In 10 years of creating videos for our business, we have learned a ton. The BIGGEST lesson I can offer for anyone looking to create a video strategy for their business is this: Opt for a proven online communication method that’s already shown to boost business. Sending proposals out in email and closing business that way? Great, get a video on that email to build trust and credibility—all without you having to schedule a time to say it. Have a keyword strategy that drives people to a landing page? For the love of all that is holy, have a video on that landing page and increase your conversions by up to 80%. As a video company, we’re here to test all the latest trends, so you don’t have to. Curious about what we’re experimenting with right now? Tune in to this week’s #BehindTheStream episode to find out.

Creating a video for your business offers numerous benefits: increased engagement and brand awareness, enhanced SEO, higher conversions on sales pages, trust-building, and the ability to simplify complex ideas… to name a few! Curious about how Mainstream utilizes our videos and the impact they have? Tune in to find out.

Video marketing is not a static thing. Looking back at what didn’t work, and more importantly, what did work is how you gain momentum. And in this week’s Behind the Stream, we have something special lined up for you. We’re taking a trip down memory lane and watching Stephenie’s (our Producer) favorite Mainstream Video. So, grab a cuppa, cozy up, and join us as we reflect on our staff favorite in our Behind the Stream series. If it sounds meta, it’s because it is

Creating a video is not a silver bullet that will solve all your marketing and sales problems. But sometimes, when the right story comes together with the right visuals to convey a message, it can make a lot possible.

When we started Mainstream Video (almost 10 years ago), we knew we needed to create videos. Driven by passion but limited by resources, we got to work to practice what we preach. Since then, we have created more than 240 videos for Mainstream, and the first one is still my favorite.

Everyone is using content for their business these days, but one form stands out above the rest: video. At Mainstream Video Production, we’ve both been a part of and witnessed firsthand the transformative impact of integrating video into your online presence. Video isn’t just an accessory, it’s a game-changing tool that helps do more than deliver information; it leaves a lasting impression etched in the minds of your audience with concise and impactful storytelling. So, whether you’re launching a new website, refreshing your online presence, or creating training content for your team members, consider using video! This week on #BehindTheStream, we’re excited to share our recent experience crafting a captivating video that not only showcases a brand but elevates it to new heights: NewStripe.

If your business boasts satisfied customers, a proven operational process, and substantial industry experience, let’s let a video tell your story! This week, we’re shining a spotlight on our journey to highlight how video can impact your business and lead to your own triumphs! According to Forbes, 80% of consumers recall videos they’ve watched within the past month. By crafting a compelling visual narrative, you’re not just informing but imprinting your brand into the minds of your audience, ensuring a lasting impression that resonates long after viewing.

We’ve been producing a weekly video since 2018, and let me tell you, a lot – and I mean a lot – has changed on social media since then. Nevertheless, one of the very first videos we made is still something I find myself saying to clients and potential clients ALL! THE! TIME! Let me be clear: video is not a magic pill. Making one won’t miraculously solve all your sales and marketing problems. But here’s the kicker: it can do something that nothing else can. If you’re investing ANY time in online sales and marketing, do yourself a solid: tune in to the Mainstream team from 2018. They’re dishing out advice that’s just as (if not more) relevant in 2024

If your business has stood the test of time, chances are, you’ve got an incredible story to tell—one that not only makes your employees and contributors proud but also showcases why your company is an amazing place to work and partner with. Recently, we collaborated with ICM to create a video that captured their four-decade legacy. It’s a testament to their resilience, innovation, and the unwavering dedication of everyone involved in shaping their success. Sharing your story through video not only enhances your brand image but also attracts like-minded partners and clients who resonate with your values and vision.