Mainstream Video: Behind the Stream is our weekly video series where we answer your FAQs and tell you everything we know about creating great online videos!

https://player.vimeo.com/video/824798787?h=6c2cad1af9&badge=0&autopause=0&player_id=0&app_id=58479 Once you have communicated to your customer that your business is their solution, you're going to need some credentials to back it up. Fun fact: this concept is an old Aristotelian tid bit known as ethos or credibility. While I'm sure Aristotle never imagined using it in video marketing, we...

https://player.vimeo.com/video/813364091?h=f3526b71d2 Want to ensure that your message hits the mark? Discover the little-known secret to effective communication with this week's episode of #BehindtheStream! Find out how video can be your secret weapon to conveying your message with impact. Watch and learn! #StorySELLing #YourStoryMatters ...

https://player.vimeo.com/video/813363683?h=23193a6b04&badge=0&autopause=0&player_id=0&app_id=58479 At Mainstream, we aim to produce videos that get results, and one of our clients is a great example of that. Discover how Heart of a Building is changing the building industry and inspiring sustainable living through the power of video! Watch this week's Behind the Stream to learn the...

https://player.vimeo.com/video/814354552?h=c6ebd09772&badge=0&autopause=0&player_id=0&app_id=58479 You've probably seen videos that a kid you know has put together with their smartphone and a social media app and thought, "How hard could editing a video be?" Listen, is it brain surgery? Nope. Rocket science? Still no. But editing a professional video is the most annoying part of...

https://player.vimeo.com/video/813350303?h=468f3d079d&badge=0&autopause=0&player_id=0&app_id=58479 When the COVID pandemic shut down our in-person interactions, we discovered the power of video conferencing. Meetings and connections with people became possible that would have otherwise been canceled. This exact thing happened on one of our shoots, and we used video conferencing to make video production happen. The takeaway?...

https://player.vimeo.com/video/812596848?h=3cc6e2149c&badge=0&autopause=0&player_id=0&app_id=58479 Getting booked for speaking gigs is considerably easier if someone has watched you speak. And you don't necessarily need a speaking event, you just need a video. Learn how creating a speaker's reel takes less planning than you think in this week's #BehindtheStream ...

https://player.vimeo.com/video/808454528?h=a39457db2b&badge=0&autopause=0&player_id=0&app_id=58479 Putting out consistent video content has gotten us all kinds of results, including but not limited to:  Direct sales from LinkedIN Staying top of mind with people who didn't need video then, but need it NOW Speeding up the sales process by MONTHS with video testimonials Saving time in our onboarding process by not...

https://player.vimeo.com/video/806125068?h=72fde582cf You know what's cool about technology?  It makes more possible.  Studies show that somewhere between 70-90% of communication is non-verbal, so I want to write out all the ways that video can save you time and make you money.  But I know I will be at least 70-90% more effective if I have...

https://player.vimeo.com/video/795715757?h=b480b30ae4 If I could give you just one tip for creating videos for your business, this would be the one. Wondering what it is? You'll have to watch the video to find out. If you are interested in taking the first step to creating videos for your business, sign up for...