Behind the Stream: Are You Credible?

Once you have communicated to your customer that your business is their solution, you’re going to need some credentials to back it up. Fun fact: this concept is an old Aristotelian tid bit known as ethos or credibility. While I’m sure Aristotle never imagined using it in video marketing, we certainly did. The story of why you do what you do and how you are qualified is definitely something your customers need to know before doing business with you. Check out this week’s video to learn more. If you’re wondering what videos to create to that will make the biggest impact for your business? Join our free Mini Training “3 Videos to Save Time and Make Money” Learn more HERE.