Behind The Stream: Transforming Zoom Testimonials
People want to see videos that feel authentic and real—it’s part of a trend called UGC (User-Generated Content). UGC refers to content created by everyday people, not production teams, and it’s become popular because of its relatability and unpolished charm. The good news? This trend makes it easier to create DIY content, and in some cases, it even performs better.
But here’s the thing: while UGC-style videos are effective, creating them still takes time and effort. That’s where we come in. A production partner can take your raw footage—like a Zoom testimonial—and turn it into a polished video that looks professional without feeling overproduced. You save time, stay on trend, and get better results.
In this week’s Behind the Stream, we’re showing how we transformed a client’s Zoom testimonial footage into a great-looking video.