Behind The Stream: We thought a lot about $49
This week, we’re taking you behind the stream—sharing why we’re redoing our Video Marketing 101 course and why we dropped the price by 90%.
Spoiler: it has nothing to do with the “uncertain economy.”
Mainstream’s mission has always been to get more people comfortable with using video. We’ve never had to convince anyone that video is the most powerful digital marketing tool. But convincing someone to prioritize the time and budget for video? That’s a whole different story.
Can you create great video content without hiring a production company? Absolutely. We’re not here to debate that.
But if you’re going to use the endless supply of tools at your fingertips, you need to understand what your video is really for—and why video remains king of digital content.
That’s exactly what Video Marketing 101 helps you do.
In just 1 week (1 hour a day), you’ll know how to:
Set up your next video
Get it seen
Inspire your audience to take action
Do it all without wasting time or money.
We genuinely believe this course is worth $500; Probably more. We’re confident it’ll save you that much in wasted hours, missed opportunities, and half-baked content that doesn’t convert.
And if it helps you land even one client or boost conversions on a single landing page? It’ll more than pay for itself.
So why isn’t it $500?
Because the hardest part is getting started and we wanted to remove as much friction as possible.
We want this to be the nudge that gets you unstuck and finally moving forward with video.
We didn’t make this course for scrolling. We made it for doing.
If it were free, you might toss it onto the “someday” shelf. And that’s not what we want.
That’s why it’s $49.
Not to squeeze you. Just to signal: this is worth doing now.
No pressure. Just clarity—and your next step.
Check out Video Marketing 101 here.
Beth: So the first mistake marketers make when it comes to creating video content is they think that video is a strategy.
There’s strategy, and then there are the assets.
Video is in the asset category. It is something that is going to be on top of your strategy.
You’re not going to be able to budget for a video—time or money—if you don’t understand how it’s going to produce results for your business.
And if you’re a marketer, this ROI is already built into your strategies that you’re already doing.
If you have any landing pages where you’re trying to convert someone, including a video on that could increase conversions by 80%. If that statistic’s even half true, that’s a major advantage.
But what that implies is that you have a landing page, you have a clear call to action on that landing page, and that there’s an audience you’re targeting for that landing page.