Behind The Stream: Iterate

Have we mentioned how much we’ve been learning this year?We’ve been cranking out more content than ever and most importantly, tracking the crap out of it.Because if there’s one thing I know about selling video (and making videos that actually sell), it’s this: if you can’t measure it, you can’t plan it, and you can’t track ROI.And yeah… those TikTokers and weird late-night creators you get stuck watching?

They’re actually onto something.

The trick is taking what those kooky creators are doing to rack up gajillions of views (not a real number, obviously) and making it work in your brand voice while keeping the level of professionalism you want to sell with.

That’s what we’re pushing ourselves to do every week: create content that sells what we sell, and actually stops people mid-scroll long enough to watch.

Check out this week’s #BehindTheStream and see how we did.