Behind The Stream: Brand Misalignment and Why This Video Matters Anyway
If you’ve taken a marketing seminar or read literally any blog in the past 10 years, you know the main topic is pain points.
And one of the best ways to show your audience that you actually get their pain?
A video.
This week, we’re giving you a peek at one of our awareness-stage videos.
The topic? That uneasy feeling when your video doesn’t match your brand; When it looks off, feels generic, or just isn’t you.
Our audience is scared of that. So we speak directly to it.
But here’s the thing, this video isn’t supposed to drive sales.
Not directly.
It’s doing something else entirely, something way more strategic.
Want to know what that is?
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We’ve been doing this for over a decade. We’ve followed every lead, trend, and YouTube rabbit hole and this is what we know works.
Save yourself the time, the money, and the headache.
Spend the $49. Be done with it.
Beth: When you have a strong brand and you start thinking about creating videos for that brand, you want your videos to reflect the awesome brand that you’ve established.
And there’s so many more variables in video than maybe a branding or a style guide where you have your fonts and your images and not that there’s not a lot of variables in a style guide, but there’s a lot more in the world of video.
If you have different people looking at different things, you might be fearing or not doing video because you’re worried about the way it’s gonna look, that it’s not gonna be consistent with your brand, that it’s not gonna show the level of professionalism that you want, and that is a real concern for people that are doing video.
They don’t wanna have these crappy videos work against them. So working with the right team to set up that video structure to make sure that you have a look and feel that reflects the brand, solves that problem.