What’s our biggest challenge getting clients to spend money on video? It’s really all about education (which as you may know, we here at Mainstream are pretty big on). They don’t know the marketplace, and it’s our job to help …
Sure, getting a marketing video out there working for you is great. A few more? Even better. But there is also something to be said (a lot to be said, actually) of putting out video content consistently. And that’s what …
Behind the Stream: Why is Consistent Video Content Important? Watch The Video »
Let’s face it. Most of us don’t really like to see ourselves on camera. There are the exceptions (good for you, confident people!), but the rest of us nitpick our appearance, voice, and everything else about ourselves until we absolutely …
Behind the Stream: How Do You Get Over the Fear of Being On Camera? Watch The Video »
We’re talking about business challenges in this weeks Behind the Stream. And let me tell you, NO YEAR is tougher than the first year in business. So how did we make it through? And what WAS that biggest challenge? Take …
Behind the Stream: What Was Our Biggest Year One Business Challenge? Watch The Video »
The first year of growing a business comes with a whole lot of challenges. This week on Behind the Stream, we’ll tell you how we tackled the challenges that came with making our first videos. And if you’re looking for …
Behind the Stream: What Was our Biggest Challenge When Making our First Videos? Watch The Video »
Growing a business is not for the faint of heart. And one of the scariest actions you can take when you are growing your small business is bringing on a full-time employee. Here’s how we got through it, in this …
Behind the Stream: How Do You Know When to Make a Full Time Hire? Watch The Video »
We’ve talked about negotiating with contractors and getting them to work with you on a video project. But now that you’re working with them, how do you manage the project to make sure you get just what you want? That’s …
Behind the Stream: What is the Best Way to Work With Contractors? Watch The Video »
One thing that makes our small business possible is a talented pool of contractors. We would not be able to operate without them! Hiring contractors generally includes negotiation. And THAT was a bit of a learning curve. Their rates vary …
Welcome to 2020! I’m ringing in the New Year, still on maternity leave, but also loving this new motherhood thing (most of the time). The beginning of a new year (or in this case, a new decade) is always a …
Behind the Stream: How We Solved Our Biggest Sales Challenge Watch The Video »
Well, I’m still on maternity leave – probably diapering, feeding, or (here’s hoping) napping right about now. Just a reminder that a little bit of batching and planning your video marketing strategy can keep you in front of your clients …
Behind the Stream: What Was Our Biggest Marketing Challenge? Watch The Video »