11 Jul Behind the Scenes of Parkinson Association of the Rockies
Parkinson’s Association of the Rockies focuses on providing resources to those who live day to day with Parkinson’s disease. Madison Holland, the Program and Communications Director was an old colleague of mine at AXS TV.
A big part of the way the organization gets the word out is at a conference called E3 which stands for empower, educate and energize. There are keynote speakers, resources and experts to help communicate different ways people living with the disease can thrive.
They knew capturing it on video would be a great way to get the word out so they teamed up with Mainstream to connect with an even broader and vast audience using video as their medium.
In pre-production, we discussed an event coverage style video that would fit perfectly for this project. We attended the event and captured the keynote speakers and all the informational aspects of the conference. We edited the videos with basic graphics so people could find more information. It was another great way to use video to help send messages.