Category: Mainstream Video Video

If your business boasts satisfied customers, a proven operational process, and substantial industry experience, let’s let a video tell your story! This week, we’re shining a spotlight on our journey to highlight how video can impact your business and lead to your own triumphs! According to Forbes, 80% of consumers recall videos they’ve watched within the past month. By crafting a compelling visual narrative, you’re not just informing but imprinting your brand into the minds of your audience, ensuring a lasting impression that resonates long after viewing.

We’ve been producing a weekly video since 2018, and let me tell you, a lot – and I mean a lot – has changed on social media since then. Nevertheless, one of the very first videos we made is still something I find myself saying to clients and potential clients ALL! THE! TIME! Let me be clear: video is not a magic pill. Making one won’t miraculously solve all your sales and marketing problems. But here’s the kicker: it can do something that nothing else can. If you’re investing ANY time in online sales and marketing, do yourself a solid: tune in to the Mainstream team from 2018. They’re dishing out advice that’s just as (if not more) relevant in 2024

If your business has stood the test of time, chances are, you’ve got an incredible story to tell—one that not only makes your employees and contributors proud but also showcases why your company is an amazing place to work and partner with. Recently, we collaborated with ICM to create a video that captured their four-decade legacy. It’s a testament to their resilience, innovation, and the unwavering dedication of everyone involved in shaping their success. Sharing your story through video not only enhances your brand image but also attracts like-minded partners and clients who resonate with your values and vision.

If you started your business because you deeply care about your customers and how you serve them, how are you making sure your customers know this? Um, maybe try a video (you knew that was coming) In this client case study we show you the making of the GURU pet company founders’ story. How and why a couple decided to go on a mission to make living with dogs better for everyone. Got a dog? Then you’re gonna want to know about GURU.

Just wanted to give you an update on the TikTok journey as we learn to navigate a different marketing platform in a lot of ways, including a completely different approach to shooting and editing. Staying cool on TikTok, while being professional and giving value is not without its challenges. But we did find a way with their “day in the life” trend. It was a great way to show a little behind-the-scenes.

If you have products you better have a video to show us why they are great. And if those products are dog toys we are going to need to see those dogs. Check out this week’s Case Study.

When you see a great interview setup, you probably aren’t thinking about ALL of the things that are going on outside of the camera’s view (that is our goal, anyway). In this week’s #BehindtheStream, we’re showing you the other side of the camera and how we think about getting the perfect shot from a producer’s point of view.

I recently talked to someone who makes video content for social media and has gained over 500,000 Instagram followers in just a few years. 

Don’t worry; we filmed the interview, so you can expect a deep dive into this influencer and how she made it happen, coming soon. 

The one thing she said she does for all her videos is a hook. In public speaking, we call this the attention grabber. It’s nothing new when it comes to social media videos, but it’s more important than ever. 

Research from academic studies, market research firms, social media platforms, and web analytics tells us that we have somewhere between 3 and 7 seconds to grab a scroller’s attention before they move on to the next thing. 

So, what if I told you I have the one thing I believe to be true about video marketing that I am certain will determine if you succeed or fail? Interested? I thought so. It’s a pretty good hook, right?

TikTok (an app known for creating and sharing short-form videos) became popular in 2018. Our Video Production Company, founded in 2014 didn’t use it for Marketing until last week. The reason… there are much easier ways of reaching people with videos that tie directly into our business goals that didn’t include this platform. Mainly in email, and our website. But we also want to learn new things and find new markets so I am happy to report that we are now posting 5 times a week on TikTok.

We didn’t explode overnight, and that tracks for us because we haven’t fully understood their algorithm, or how they get their videos in front of our potential audience, and it will take some practice, tweaking and most importantly putting out video content. If you are a TikToker, will you do us a favor and give us a follow? In the meantime, we’ll keep you updated on what we learn on this platform and the ways it helps us grow our business!

We are going to show you how we turn an empty office into a Mainstream Studio (with a little help from our old pal, timelapse). Check out our new set in this week’s #BehindtheStream!