Category: Mainstream Video Video

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Have we mentioned how much we’ve been learning this year?We’ve been cranking out more content than ever and most importantly, tracking the crap out of it.Because if there’s one thing I know about selling video (and making videos that actually sell), it’s this: if you can’t measure it, you can’t plan it, and you can’t track ROI.And yeah… those TikTokers and weird late-night creators you get stuck watching?

They’re actually onto something.

The trick is taking what those kooky creators are doing to rack up gajillions of views (not a real number, obviously) and making it work in your brand voice while keeping the level of professionalism you want to sell with.

That’s what we’re pushing ourselves to do every week: create content that sells what we sell, and actually stops people mid-scroll long enough to watch.

Check out this week’s #BehindTheStream and see how we did.

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Are first impressions really everything?In the world of online video, the answer is a big yes.We spent several dollars running value-packed LinkedIn ads, and here’s what we learned: if you don’t grab attention in the first 5 seconds (which is incredibly hard in the endless scroll), it doesn’t matter if you have the perfect solution to your audience’s problems… because they’ll never stick around long enough to see it.Now, how to stop the scroll?

That’s the art. I usually go for a bold, click-baity graphic to get the job done. But our VP of Creative (you know her as Stephenie) thought something a little more artistic could work just as well.Only one way to find out.Check out this week’s #BehindTheStream and see if you’d keep watching past the 5-second mark.

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… with the idea of video!

It’s okay.

Most marketers are.

You’ve got a great product. You’ve got a growing audience. You know video could take it to the next level… but actually doing it? That’s a different story.

If you’re not ready to go all in yet, we get it.

But when you are? We’re here.

Until then, why not indulge in a little research?

We’ve got a decade of video marketing insights just waiting for you in our Behind the Stream blog.

It’s where we share the strategies, the mindset shifts, and the occasional hard truth that’s helped businesses like yours finally press record and make it count.

So go ahead, have a look. and then lurk a little😏

And when you’re ready to take things public?💋 You know who to call 📞

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Think video’s not working for you? You might be right.

But here’s the problem: It’s not video that’s failing. It’s how you’re using it.

This week’s #BehindTheStream proves it. We interviewed clients who went from:

“My business was lukewarm” > Super engaging platform.

“No one understood our product” > To crystal-clear messaging.

“Complicated multi-step process” > Simplified and easy to understand.

The best part? They’re not special. They just did one thing differently.

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If you’ve taken a marketing seminar or read literally any blog in the past 10 years, you know the main topic is pain points.

And one of the best ways to show your audience that you actually get their pain?

A video.

This week, we’re giving you a peek at one of our awareness-stage videos.
The topic? That uneasy feeling when your video doesn’t match your brand; When it looks off, feels generic, or just isn’t you.

Our audience is scared of that. So we speak directly to it.

But here’s the thing, this video isn’t supposed to drive sales.
Not directly.

It’s doing something else entirely, something way more strategic.
Want to know what that is?

Join Video Marketing 101 for $49 and finally learn how to make video that’s not just “content”… but a tool that moves people through your funnel.

We’ve been doing this for over a decade. We’ve followed every lead, trend, and YouTube rabbit hole and this is what we know works.

Save yourself the time, the money, and the headache.

Spend the $49. Be done with it.

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