Behind The Stream: What Makes A Great Video?

What makes a great video? It depends. 

On the goal.
On the audience.
On the brand.

Are you trying to attract a bold, edgy brand?
Or a polished, buttoned-up industry leader?

There’s no right or wrong.

But there is alignment.

And here’s where things fall apart:

If your video partner perceives your brand differently than you do…

You might get a “cool” video.

Just not one that feels like you.
Or resonates with the audience you actually want.

I hear all the time from people that they loved their videos they made with other companies… “it’s just not us.”

At Mainstream, we’re borderline obsessive about eliminating that gap.

Before cameras roll, we align on:

Where is this going?
Who this is really for?
What they need to feel?
What action they should take?
And how your brand should show up?

Because once production starts, it’s too late to fix misalignment.

If you want to see exactly how we create that alignment before production ever begins, watch this week’s #BehindTheStream.

And if someone comes to mind who’s about to start a video project and you don’t want them learning this lesson the hard way, I’d love you’d connect us.