Behind The Stream: The Silent Killer of Project Momentum

Most video projects take longer than they should. And the reason might surprise you.

While filming our latest True Confessions of a Video Company episode, the whole team suddenly stopped mid-conversation to look something up.

The content was about tight turnarounds something the Mainstream team has never been afraid of.

But somewhere in the middle of it, I referenced a term no one else in the room had heard before.

Steph hadn’t heard it.Erica hadn’t heard it.Seth definitely hadn’t heard it either.

Turns out there’s actually a law that explains why projects expand to fill whatever time they’re given. Once you hear it, you’ll start noticing it everywhere.

This week’s #BehindTheStream is worth a watch for that moment alone.

And if someone comes to mind who’s been putting off a video project because they assume it’s going to swallow their calendar, send them our way.

The best thing you can do for someone about to start a video project is connect them with the right people early.