Behind The Stream: 🎪 Step Right Up

This year, I’ve noticed a lot of businesses pulling stunts to grab attention online.
Flashy graphics. Gimmicks. Overpromises.

Sure, it works for a second but then? The spotlight fades.

We’ve learned something different in our own marketing: You don’t need to contort yourself into a new trick every week. Having a balanced strategy that actually supports your brand long-term is the real way to go.

When we sat down to make this week’s #BehindTheStream, we wanted to play with that idea and poke fun at the “look at me!” circus act so many brands get stuck in, while reminding ourselves (and our clients) that you don’t need to juggle fire just to get noticed.

You just need a show that lasts.