Behind The Stream: Guessing your way through video? Let’s not.

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Hey there-

Let’s talk about that little voice in your head that says:
“Do I really need to hire someone for this video? Couldn’t I just knock it out on my iPhone?”

Spoiler: sometimes that voice is right.
And sometimes… that voice is about to cost you a lot more than money.

This week’s we’re talking about one of the biggest blocks business owners face when it comes to video:
The fear of wasting resources.

With video, the answer isn’t spend more or spend less— it’s to get clear.

Knowledge is power– specifically the power to navigate these big decisions; So arm yourself with knowledge by watching this week’s #BehindTheStream!

Beth: The fear of wasting resources—and paying to do something that you could easily do—is a real thing in business. Every dollar counts. Every time.

There’s a million things you can spend money on and invest in, in business. And it’s not really about “is this worth it or not?” It’s, “is it worth it over this other thing right now?” And video is no different than any other type of marketing effort or investment that you can make in your business.

If you’re indecisive about it, and you have this fear of wasting your time, wasting your money on videos—when you could have done it yourself, or maybe your marketing person could do these TikTok videos really easily—but you’re also concerned about the quality, and is it on brand, the messaging…

All of that is going to be solved through education—by understanding what the video production process entails.

So it’s really about understanding: what it is you’re trying to do, where the message is gonna go, how it’s going to be used.

Knowing enough about video production—knowing enough about the process—to know: when you can get away with Zoom footage, when you can get away with B-roll on your iPhone, and when you want to hire a person.

And that only comes through educating yourself on the process, and knowing the entirety of what it takes to put together an awesome video that actually converts—and works in your marketing strategy.