Behind the Stream: Ethos, Pathos, Logos and a Lesson from Aristotle

What makes an effective message? Some things may change, ebb, and flow, but for the basic structure of persuasive communication, we throw WAY back to Aristotle.

Check out our quick lesson on this week’s Behind the Stream.

Looking for more? Check out our EPIC blog post, which you can find here, for tons of info on all things video production. 

And if you’re interested in going the DIY route, check our Video Marketing 101 Course.