Author: mvpbethklepper

Got a bunch of branding assets and pictures for your online marketing needs? Do you have a story that could bring those assets together into a compelling video that supercharges your current marketing strategies? If so, let’s get it done!

To stay competitive in digital marketing, you need to start using video for your business ASAP! Watch this part 2 with Beecher Development to see how you might need just one or two key elements to create a powerful visual video—especially with an experienced video team to bring it to life.

Do you have any competition? If they are cheaper, why shouldn’t I just go with them?

The answer to this question is your value proposition. In layman’s terms, it’s why you’re worth the money and how you are different from other companies that claim to do the same thing as you. Your target market likely isn’t an expert in your industry, so it’s your job to make it clear to them why you are the best choice. You know a great way to do this? A video! (you knew it was coming).

If you create a video that explains your value proposition and use it in emails, on LinkedIn, and on your website, you could end up with a lot more sales meetings without having to personally attend them. Sounds pretty great, right? Well, Beecher Development thought so, and in this week’s Behind the Stream, we show you how we told the story of what makes them stand out among all the developers in the field.

Do you have a stellar process for delivering your goods or services? How effectively are you communicating that in your marketing efforts?

According to Gartner, Inc., a leading global research and advisory firm, 56% of customers prefer to purchase from companies that provide clear information about their processes for addressing potential issues.

Want to know how we suggest you communicate your process? A video! – well you knew that was coming. By visually showcasing your process—whether through compelling visuals, talking on camera, graphics, or a combination of these elements—you can alleviate customers’ concerns about how you operate.

Bringing your video concept to life and turning it into a shareable link across all your digital marketing efforts can feel overwhelming, to say the least. There’s much to consider;

✔ How can I ensure I get what I want without overspending?

✔ Will my vision translate effectively into the final video?

✔ How do I guarantee a return on investment (ROI)?

Most of our clients worry about this, but in this week’s #BehindTheStream, our Mainstream team will walk you through a case study of how we handled it all!

We have all heard that people won’t buy from you unless they trust your brand. There are plenty of ways to build that trust! 

✔ Share stories of people you’ve helped

✔ Talk about your values and why you care about what you do

✔ Highlight your credentials and experience. 

Good news! If you’ve checked off all these prompts quickly, you have a script ready to go! You can put all of this into a video on your website to build trust even when you’re not around. 

Recently we worked with a Design Build firm to create that very video. See how we exponentially built trust through our video creation for Nested Design + Build.

The best part about digital marketing? The amazing possibilities! Believe it or not, we didn’t just write this post. Nope, the Mainstream team crafted this masterpiece in the past. But you’re seeing it in the future 🤯. And if I’ve said it once, I’ve said it a million times: video is the MOST POWERFUL digital marketing tool out there.

Happy 4th of July! 🎆

Most of us know at least one kid who has felt out of place and struggled to find their way in school. Your organization has a program that can help them thrive. That work could help even more kids if more people knew about it! That’s a story worth telling and a video worth making. That’s why we work with so many different education organizations and schools.
Choosing the right video company can be tricky. There’s a lot to think about. Check out this week’s video to see the amazing work these programs do and what goes into making their videos.

Did you know that we have been making a video every week since 2018 to stay top of mind with our audience? I asked ChatGPT why staying top of mind is such an important marketing strategy. It had a lot of great responses, but this one is my favorite:

Consumers tend to trust brands they are familiar with and see frequently, leading to long-term customer relationships and repeat business.
(ChatGPT, personal communication, June 18, 2024).

And our favorite videographer, Erica, who has shot every last one of them, weighed in this week about her favorite. Check out this week’s #BehindTheStream to see which one of the 200 + made it to the top of her list and why.

Ever wondered what goes into making impactful videos? In our latest shoot, we dove deep into strategic setup to create content that truly shines, behind the scenes to reveal the thought process behind every shot; we crafted an environment that enhances our storytelling.

But it wasn’t just about the aesthetics. We strategically planned our shoot to maximize efficiency. Curious about the creative process and what makes this shoot different? Tune in to this week’s #BehindTheStream’ where we spill all the details!

In 10 years of creating videos for our business, we have learned a ton. The BIGGEST lesson I can offer for anyone looking to create a video strategy for their business is this: Opt for a proven online communication method that’s already shown to boost business. Sending proposals out in email and closing business that way? Great, get a video on that email to build trust and credibility—all without you having to schedule a time to say it. Have a keyword strategy that drives people to a landing page? For the love of all that is holy, have a video on that landing page and increase your conversions by up to 80%. As a video company, we’re here to test all the latest trends, so you don’t have to. Curious about what we’re experimenting with right now? Tune in to this week’s #BehindTheStream episode to find out.