Author: mvpbethklepper

We all know video is a powerful tool, but let’s be real– not all video drives sales. Some brands pump out content, cross their fingers, and hope for the best. Others have a strategy that turns video into a revenue-generating machine.

It’s not just what you post– it’s also when, where, and how.

Check out this week’s Behind The Stream, where we’re breaking down a smarter way to use video at every stage of the buyer’s journey and why most brands are doing it wrong.

Plus, we’ll talk about a strategy that can actually lower your ad spend while increasing conversions!

AI is making waves in video production, and we’re diving into how it’s impacting the industry. But here’s the thing– can AI really do what we do, or is it just another tool to help us work smarter?

In this week’s Behind the Stream, we’re sharing our recent experience with AI– from text-based editing to writing scripts with ChatGPT– and what we learned along the way.

We’ll spill the beans on the good, the bad, and the unexpected surprises, but there’s one key lesson that’s shaping our approach going forward. Curious? You’ll have to watch to find out.

Last year, we created 104 videos. Some were polished, strategic, and part of our Behind the Stream series. Others were a full-blown experiment in DIY, UGC-style, and more!

We wanted to see if the “just show up and post” strategy actually works– If you put your face on camera every day, do the right people start paying attention? Do they turn into customers?

Turns out, there’s a lot more to it than just pressing record.

Check out this week’s #BehindTheStream, where we’re breaking down what worked, what didn’t, and the biggest takeaway that’s shaping our approach in 2025! If you’re creating video content for your business, you’ll want to hear this!

People often buy based on emotion, but they need logic to justify that purchase. So, how do you get your customers to go from “I’m interested” to “Take my money”?

By the time they reach the decision stage of the buyer’s journey, you’ve already done the heavy lifting—capturing their attention and building trust. Now you just need to show them the proof they need to make their final call.

But how can you use video to deliver that proof in a way that doesn’t just tell them, but shows them why your solution is the right fit?

In this week’s #BehindTheStream, we break down how to leverage testimonials, case studies, and real-world examples to build undeniable credibility and move prospects towards that buying decision!

A majority of businesses expect their videos to do everything– attract, educate, and convert– all in one go. But that’s not how your audience buys!

Just like your customers move through different stages of the buying journey, your videos need to guide them along the way, and if you’re skipping the consideration stage, you’re missing a huge opportunity to build trust and close more deals.

So how do you create videos that actually move people toward a buying decision without wasting time or budget?

Check out this week’s #BehindTheStream where we explain how consideration-stage videos can do the heavy lifting for you and turn curious prospects into confident buyers.

Most businesses know they need video, but are they using it the right way? Video is about connecting with your audience at the right moment in their buyers journey.

The first stage of that journey is Awareness. Awareness videos aren’t sales pitches– they’re about showing your audience that you understand their challenges and making them feel seen. Before someone cares about what you do, they need to know you get what they’re going through!

This week on #BehindTheStream we’re breaking down the strategy behind awareness videos—why they work, how to craft them, and real examples in action. Watch and learn how your business could be using video to start meaningful conversations the right way with your audience!

One of our biggest lessons from 2024? Realizing that some of our messaging wasn’t as clear as it could be.

Here’s why: Video can help any business, organization, or cause that wants to amplify its message. And since Mainstream works across industries, we wanted to make sure everyone knew they could benefit from what we do.

But here’s the problem—we ended up making ourselves the exception to our own best advice.

As a video production company, we constantly tell clients that knowing your audience on a granular level is the key to effective marketing. It shapes what you say, how you say it, and even the visuals you use. But in trying to speak to everyone, our message got a little muddy.

So this year, we’re changing that. While we’ll still work across industries, our marketing will be built around specific funnels for different audiences.

This week, we’re showcasing a testimonial video for a SaaS company, designed with a highly targeted approach.

Watch this week’s #BehindTheStream to see how refining your audience makes all the difference!

At Mainstream, we believe that audience feedback is everything. You are who we’re creating for, so it only makes sense that we want to know exactly what content you’re craving. That’s why we’re keeping it simple – we want your thoughts on the kind of content that’ll help you the most this year.

That’s why we’re asking for your input. We’ve put together a short survey to get a clearer picture of what you want to see from us in 2025- This data helps us give you exactly what you want. No more guessing. We’ll use your responses to shape our future content so that we’re always on point with what you need.

It’ll only take a minute, and your feedback will help us deliver more of the content that matters most to you. We’re excited to hear from you and get better, together.

Last week, we talked about rethinking strategy—how IECRM used video to make sure their message wasn’t just seen but truly heard.

This week, we’re pulling back the curtain on execution.

Great video doesn’t always require big productions. For IECRM, we maximized their video budget by strategically planning the best way to gather their assets. By combining existing materials, event footage, and a structured script, we created a polished, high-impact video.

The right approach makes all the difference. Watch this week’s #BehindTheStream to see how we made it happen!

When you need to get your message in front of the right people, how you deliver it matters just as much as what you’re saying.

Our client, IECRM had an important message for legislators—one that could impact the future of Colorado’s electrical industry. But they knew traditional approaches wouldn’t cut it.

Instead of another forgettable email, they needed a bold, high-impact video that made lawmakers stop scrolling and start listening.

How do you rethink your strategy to get results? Watch this week’s case study on #BehindTheStream and see for yourself!