Behind the Stream: Ethos, Pathos, Logos and a Lesson from Aristotle
What makes an effective message? Some things may change, ebb, and flow, but for the basic structure of persuasive communication, we throw WAY back to Aristotle. Check out our quick lesson on this week’s Behind the Stream. Looking for more? …
Behind the Stream: Ethos, Pathos, Logos and a Lesson from Aristotle Watch The Video »