Author: mvpbethklepper

If you’ve taken a marketing seminar or read literally any blog in the past 10 years, you know the main topic is pain points.

And one of the best ways to show your audience that you actually get their pain?

A video.

This week, we’re giving you a peek at one of our awareness-stage videos.
The topic? That uneasy feeling when your video doesn’t match your brand; When it looks off, feels generic, or just isn’t you.

Our audience is scared of that. So we speak directly to it.

But here’s the thing, this video isn’t supposed to drive sales.
Not directly.

It’s doing something else entirely, something way more strategic.
Want to know what that is?

Join Video Marketing 101 for $49 and finally learn how to make video that’s not just “content”… but a tool that moves people through your funnel.

We’ve been doing this for over a decade. We’ve followed every lead, trend, and YouTube rabbit hole and this is what we know works.

Save yourself the time, the money, and the headache.

Spend the $49. Be done with it.

One of the most common misconceptions we see regarding video is that views = success.

Let’s stop that line of thought right now because we can prove otherwise.

One of our very own clients didn’t go viral. He didn’t pour money into ads. He just showed up every week with thoughtful, consistent, video content.

If you can believe it, he managed to score a $300,000,000 relationship! 

(Yep, that’s eight zeros.)

Want the whole story? Catch it on this week’s  #BehindTheStream.

Look, we’re gonna level with you;
We know you’re probably sick of hearing about Video Marketing 101.

We know we won’t shut up about it.
But it’s for a damn good reason!

We’ve gotten a couple of emails asking if the course is actually worth $497.

And the short answer? Absolutely. Honestly, we’d value it at $2,532 based on what’s inside, but here’s the thing: we’re not trying to get rich off this.

We’re trying to give everyone the right start because most people get video all wrong from the jump.

They think video is the strategy.
It’s not. It’s the asset. And unless it’s tied to real goals, like increasing conversions on a landing page, it’s just expensive noise.

So, if you’ve ever felt stuck, confused, or like you’re throwing spaghetti at the wall with video?

This course is for you. It’s seven short lessons, no fluff, tons of clarity, and guided daily emails with actionable items to stop procrastination and get the ball rolling with just an hour of your time per day.

So as of right now, it’s just $49.
Yup. $49. With a 48-hour money-back guarantee.

No weird catches. No shady upsells. Just the help you’ve been waiting for.

Ever felt like your video marketing isn’t quite hitting the mark? Or maybe you’re thinking, “I know videos are powerful, but… where do I start?” 

We’ve been there, and here’s the thing: it’s not about just making a video. It’s about making the right video. 

And most importantly, it’s about making sure that video works for your brand and your audience.

That’s exactly what we’re diving into with this week’s Behind The Stream We sat down with Eli Harwood, owner of Attachment Nerd and Influencer. We took a hard look at what makes a video truly connect with its audience. 

It’s strategy, storytelling, and execution. 

If your video doesn’t hit all the right notes, it won’t do much for you.

We’re so excited to share this with you: 

Video Marketing 101 is officially relaunching next week!

We first created this course back in 2020, and it’s helped so many marketers and small businesses finally feel confident using video in their strategy.

But you know us—we don’t like sitting still. So we gave it a full refresh, and now it’s ready for round two.

If you’ve ever felt like:

→You should be using video, but don’t know where to start

→ You’ve tried video before, and it didn’t quite perform
This course is for you.

It’s packed with insights from our team’s 30+ years of combined experience. We cover exactly how to create compelling videos that get real results—on your website, in your emails, and across your social channels.

And hey—we made a shiny new video to tell you all about it.

Video Marketing 101 goes live May 8th- save the date!

We can’t wait to see what you’ll create!

Ever worry that video might not match the polished, professional brand you’ve built? You’re not alone.

A lot of businesses hesitate to use video because they’re afraid it won’t look right—that it won’t be consistent with their brand identity. And honestly? That’s a valid concern.

This week, we’re sharing a new ad where we tackled this challenge using carefully selected stock footage to reinforce brand quality. We’re not talking about the strategy—we’re showing it in action.

Check it out, and see how the right visuals make all the difference.

Because in video marketing, every frame speaks for your brand. Make sure it’s saying the right thing.

Every business wrestles with this question:

Is video worth it right now?

With so many marketing options, it’s not just “Should I use video?”—it’s “Is this the right investment over everything else?” And let’s be honest, no one wants to spend money on something they could have done themselves.

This week on #BehindTheStream, we’re breaking down when DIY works, when pro production makes a difference, and how understanding the process helps you make the right call.

And because we’re always testing and refining, you’ll notice some fresh updates to the way we’re styling this video. We’re experimenting with captions, visuals, and how we present the message- because strategy applies to how you show up just as much as where!

Ever thought about turning your in-person workshop into an online course? We’ve been helping clients do just that- and the results have been amazing.

From taking small in-person workshops and turning them into online experiences with a wider reach, to bringing live training to life with high-production value, we’ve seen a range of approaches work.

But it’s so much more than just hitting ‘record’ – you still have to create an experience that truly connects with your audience, no matter the format. Want to see how we did it? Check out this week’s #BehindTheStream to see our process in action!