Author: mvpbethklepper

Let me ask you something.

If video has crossed your mind as something your business should be doing… what’s actually been stopping you?

Is it the cost? The time? Not knowing where to even start, or who to trust to do it right?

Most people we talk to aren’t opposed to video. They just don’t have a clear picture of what it actually takes to pull it off, and that uncertainty is usually enough to keep it on the back burner indefinitely.

There’s a moment in this week’s Behind the Stream where Steph asks a few very specific questions about what running a video production actually involves.

If you can answer them confidently, you’re probably more ready than you think.

If you can’t… that’s exactly why it feels so hard to start. And this episode might be the thing that finally changes that.

Watch this week’s #BehindTheStream.

And if someone comes to mind who keeps saying they need to do something with video but never quite gets there, feel free to connect us. Happy to point them in the right direction even if it ends up not being a fit.

What makes a great video? It depends. 

On the goal.

On the audience.

On the brand.

Are you trying to attract a bold, edgy brand?
Or a polished, buttoned-up industry leader?

There’s no right or wrong.

But there is alignment.

And here’s where things fall apart:

If your video partner perceives your brand differently than you do…

You might get a “cool” video.

Just not one that feels like you.
Or resonates with the audience you actually want.

I hear all the time from people that they loved their videos… “it’s just not us.”

At Mainstream, we’re borderline obsessive about eliminating that gap.

Before cameras roll, we align on:

Where is this going?

Who this is really for?

What they need to feel?

What action they should take?

And how your brand should show up?

Because once production starts, it’s too late to fix misalignment.

If you want to see exactly how we create that alignment before production ever begins, watch this week’s #BehindTheStream.

And if someone comes to mind who’s about to start

When you look at your ad performance… do you feel confident in what the numbers are telling you?

Or do they look good… but still leave you wondering if they’re actually driving business?

A lot of teams we talk to aren’t struggling with running ads. They’re struggling with knowing which numbers actually matter.

And honestly? The platforms don’t always make that easy.

We just released a new video breaking down what we learned after spending $45,000 on video ads… and let’s just say it changed how we look at performance entirely.

If you’ve ever asked yourself:

“Are these the right metrics?”

“Should this be producing more results?”

“How do I even know what success is supposed to look like?”

You’ll probably want to watch this week’s #BehindTheStream.

Check it out here!

And if it raises a few uncomfortable questions about your current ad strategy… that’s usually a pretty good place to start a conversation, so book that 15 minute call and let’s get that figured out.

Let me ask you a question. Have you ever listened to a team explain what they do and thought, “Yeah… this makes sense, but only because I already know this space”? We see this all the time. Smart teams.Great products.Really …

Behind The Stream: Ever Notice This About Your Marketing? Watch The Video »

Let me ask you a question.

When you need something fixed at your house, do you hire a general contractor… or a specific trade?

The right setup depends on what you’re trying to accomplish. Video is the same way.

I talk to a lot of teams who are doing video, but it’s not working like they know it could. A lot of times it’s because they’re managing a specialist, juggling timelines, coming up with ideas, and spending way more time and energy than they should.

If you ever hear someone say, “We need video, but it’s hard to keep up with,” or “We have a freelancer, but it takes forever,” this is exactly what I mean.

This week’s video breaks down freelancer vs. production company and how to choose the right fit based on what you actually need.

Watch this week’s video!

And if someone comes to mind while you’re watching, feel free to connect us. I’m always happy to point them in the right direction, even if it ends up not being a fit.

You know what’s frustrating with video?
Doing everything right from the script, to the shoot, to a polished edit, then posting the video… and no one watches.

It’s usually not the video. It’s the strategy.
Most teams make smart production decisions without clarity on where the video lives or what job it’s meant to do.

After 11 years of producing video, we found the #1 reason good videos fail and what actually gets people to watch.

If your team puts real effort into video but feels disappointed by results, we can help.

Happy 2026!
Launching this quarter or know someone that is? It’s high-pressure.

But it doesn’t have to be. Consistent video can help with the scrambling that goes into launching something.

Most teams think about video too late. The best launch videos are planned early and kept simple. Treating video as a one-off creates stress and inconsistent results.

Instead of asking, “What should our video be about?” ask, “What job should this video do?”

This week’s video shows how to build a clear, repeatable system for launch success.

You know what we learned this year?

Most companies are lighting their video budgets on fire.

Not because the videos are bad, but because nobody’s tracking what happens after they go live.

We spent 2025 obsessed with one question: How do we make sure video actually moves the needle?

And the answer kept coming back to two things:
Tracking (so you know what’s working) and Onboarding (the highest-leverage place to use video that almost everyone ignores).

Here’s why onboarding matters so much:

That window right after someone says “yes”, whether it’s a new client or a new hire, is where trust gets built or quietly erodes.

And video is the fastest way to hold that momentum when calendars won’t align and everyone’s too busy to get on a call.

Our project manager Seth just compiled all the data on this and wrote it up on LinkedIn.

If you’ve ever wondered whether video onboarding actually works, read his breakdown here.

And this week’s #BehindTheStream
features the exact video we made to show companies how to do this right:
Why Your Onboarding Needs Video
(and How to Do It).

Watch it, and think on it over the holidays.

If you decide you want to start using video to improve your business for 2026, you can book a consult for January right here.

Otherwise, we look forward to seeing everyone again in a bright and beautiful 2026!

Here’s the thing about video marketing that nobody talks about:

You don’t need a “video strategy.”

You need to find the strategy that’s already working in your business… and put video on it.

That landing page everyone’s visiting?
That email sequence that converts?
That one piece of content people keep sharing?

That’s where video belongs.

The problem is, most people overthink it.
They wait for the perfect plan, the perfect script, the perfect moment.
Meanwhile, their competitors are filming, posting, and learning what works in real time.

And here’s what almost nobody realizes: once you’ve made one good video, you’re not done.
You’re just getting started.

This week’s #BehindTheStream shows you exactly what to do next.

Check it out here.

Watch it, and then tell me: what’s the one place in your business where video could make the biggest difference right now?

There’s this moment that happens after a video goes live.

You look at the views… the impressions… the watch time… and you try to figure out what any of it really means.

It’s easy to assume those numbers tell the whole story.

But more often than not, they just tell you who scrolled by.

And that’s where so many teams get stuck feeling unsure, guessing, hoping the video is doing what they intended.

Which is exactly why we started a new series: True Confessions of a Video Company.
Because there’s a part of video performance no one talks about openly… and it’s the part that decides whether your video is an expense or an investment.

This week’s episode pulls that curtain back.
And once you hear it, you won’t look at your video metrics the same way again.

Check it out on this week’s #BehindTheStream!

Would love to hear what stands out for you when you do.