Author: mvpbethklepper

You know what we learned this year?

Most companies are lighting their video budgets on fire.

Not because the videos are bad, but because nobody’s tracking what happens after they go live.

We spent 2025 obsessed with one question: How do we make sure video actually moves the needle?

And the answer kept coming back to two things:
Tracking (so you know what’s working) and Onboarding (the highest-leverage place to use video that almost everyone ignores).

Here’s why onboarding matters so much:

That window right after someone says “yes”, whether it’s a new client or a new hire, is where trust gets built or quietly erodes.

And video is the fastest way to hold that momentum when calendars won’t align and everyone’s too busy to get on a call.

Our project manager Seth just compiled all the data on this and wrote it up on LinkedIn.

If you’ve ever wondered whether video onboarding actually works, read his breakdown here.

And this week’s #BehindTheStream
features the exact video we made to show companies how to do this right:
Why Your Onboarding Needs Video
(and How to Do It).

Watch it, and think on it over the holidays.

If you decide you want to start using video to improve your business for 2026, you can book a consult for January right here.

Otherwise, we look forward to seeing everyone again in a bright and beautiful 2026!

Here’s the thing about video marketing that nobody talks about:

You don’t need a “video strategy.”

You need to find the strategy that’s already working in your business… and put video on it.

That landing page everyone’s visiting?
That email sequence that converts?
That one piece of content people keep sharing?

That’s where video belongs.

The problem is, most people overthink it.
They wait for the perfect plan, the perfect script, the perfect moment.
Meanwhile, their competitors are filming, posting, and learning what works in real time.

And here’s what almost nobody realizes: once you’ve made one good video, you’re not done.
You’re just getting started.

This week’s #BehindTheStream shows you exactly what to do next.

Check it out here.

Watch it, and then tell me: what’s the one place in your business where video could make the biggest difference right now?

There’s this moment that happens after a video goes live.

You look at the views… the impressions… the watch time… and you try to figure out what any of it really means.

It’s easy to assume those numbers tell the whole story.

But more often than not, they just tell you who scrolled by.

And that’s where so many teams get stuck feeling unsure, guessing, hoping the video is doing what they intended.

Which is exactly why we started a new series: True Confessions of a Video Company.
Because there’s a part of video performance no one talks about openly… and it’s the part that decides whether your video is an expense or an investment.

This week’s episode pulls that curtain back.
And once you hear it, you won’t look at your video metrics the same way again.

Check it out on this week’s #BehindTheStream!

Would love to hear what stands out for you when you do.

There’s this funny thing about video.

Everyone swears they’ll start someday.

But “someday” has a way of turning into next quarter, then next year, and before you know it, your competitors are already rolling full steam ahead.

We see it all the time, so of course, we made a short playful video about it.

It’s a quick reminder that while waiting feels safe, it’s also where momentum dies.
And in marketing, momentum is everything.

Check out the video on this week’s #BehindTheStream.

And if you’ve been meaning to start using video more strategically, consider this your boarding call.
All aboard!

What if a short, human onboarding video could help you keep more of the clients and employees you already worked so hard to win?

You know that moment right after someone says “yes” but before the kickoff or first day actually begins?

Everyone’s excited… and then calendars collide, things get busy, and that first chance to connect gets pushed out.

And in that space, it’s easy for a little uncertainty to creep in.

“Do they move as fast now that I’m in as they did when I was a prospect?”
“Did I choose the right company?”
“What happens next?”

If it’s a key client or a high-value hire, they’re noticing everything, your tone, your timing, your follow-through.

That first week, when excitement turns into waiting, is often where trust is quietly won or lost.

You’re great at what you do.

When that first meeting finally happens, you’ll rebuild that confidence brick by brick.

But what if you didn’t have to wait?

What if a short, warm welcome video could hold that excitement,  and reassure them,  before anyone even gets on a call?

That’s exactly what this week’s #BehindTheStream is about:
🎬 Why Your Onboarding Is Failing (and How to Fix It)
(3 minutes. Clear. Practical. Easy to apply.)

Would love to know what stands out for you when you watch it.

The wasteland is real.

Endless scroll. Brainless content. Audiences shuffling through feeds, looking for something…
…Anything…
…worth their attention.

Most marketing content? Dead on arrival.

This week’s #Behind The Stream might be our most campy yet. We had way too much fun making it, and honestly? We’re not even a little sorry.

But the message behind the madness is dead serious.

Check it out if you dare and Happy Halloween! 🧟

Ever put your heart into something and had no one show up?

Us too.

The effort was real. The execution was solid. But somehow… nobody came to the party.

That’s the risk with video marketing if you don’t know exactly what you want your video to do or how it’ll get you results. You can pour time, money, and creativity into it, and still end up performing to an empty room.

This week’s #BehindTheStream episode puts that idea to the test. It’s one of our more playful creative swings, designed to grab attention online and get people talking about our brand.

Will it work? You tell us.

Because in the end, the only person who can decide if your video is any good… is your audience.

🎬 Want to know our secret to making videos that actually convert?

👉 Start with our free mini-course: 3 Videos Every Business Needs.

No fluff. Just the essentials to save you time, sharpen your strategy, and actually make you money.

Sometimes video feels like an emergency.
Budgets go in, views trickle out, and suddenly you’re left wondering if it was all worth it.

That’s where we come in. At Mainstream, we don’t just make videos, we track them, measure them, and adjust them so they actually support your goals. Because without strategy and accountability, even the prettiest video can leave you stranded.

This week’s #BehindTheStream has a little fun with the “marketing emergency” idea, but the message is real: ROI matters, and we know how to keep yours healthy.

You know what happens when you make a video without strategy?

Exactly nothing. Nada. Zilch.

We’ve been saying it for years (a gajillion times, to be exact)… but this week, we’re pulling back the curtain so you can hear it straight from the Mainstream team.

From big-budget shoots to scrappy Zoom recordings, we’ve seen it all and we’ve got some thoughts and data driven insights about what actually makes a video work.

Check out this week’s #BehindTheStream, it’s a little bit “meet the team,” a little bit “tough love,” and a whole lot of what makes us tick.

ROI.

It doesn’t stand for Random Office Intern (sorry, Chad).

At Mainstream, we love trying new editing tricks or filming a video that just popped into our heads, but that’s not really why we get out of bed in the morning.

We’re a business, and like our clients, what really makes us happy is results.

A polished video looks great. But if it’s not helping you sell, grow, or reach more of the people who matter… it’s just expensive decoration for your website.

Check out this week’s #BehindTheStream where we are breaking down how we think about ROI at Mainstream and why video should always be treated as a tool, not just a pretty clip.