Behind The Stream: The 80% Advantage

If you found out you had an 80%+ chance of something working, you’d probably like those odds, right?

The latest video marketing research makes a pretty compelling case for video.

After 12 consecutive years of studying video marketing, Wyzowl’s 2026 research found:

85% of marketers say video has helped generate leads.
83% say video has directly increased sales.
82% say video has helped increase traffic to their website.
And 85% of consumers say they’ve been convinced to buy a product or service after watching a video.

Those are pretty incredible numbers.

But here’s the problem: they don’t actually tell you what you need to know.

We already know video works.

The harder question is: Which video should you actually make?

Because making a video isn’t the same thing as making the right video.

Want one very specific way to figure out what video could actually help your business?

Watch this week’s Behind The Stream!