Behind The Stream: Don’t Waste Your Time

What’s better in the summer, peaches or watermelon?

I bet you have a preference. And there’s probably no amount of factual argument I could make that would change your mind. That’s because there’sno accounting for taste.

The same is true with creative work.

At Mainstream, what we think is cool isn’t nearly as important as what you think is cool. We absolutely have opinions and a creative vision. That’s what makes us good at what we do.

What makes us great is making sure we’re bringing YOUR vision to life, not ours.

That’s exactly why we storyboard every project before we ever hit record. 

It gets everyone on the same page, uncovers misunderstandings early, and saves you from costly surprises down the line, you know… reshoots, revision cycles, a final video that doesn’t feel like your brand.

In this week’s Behind The Stream, we talk about how we get that done with our storyboarding process and why it’s become one of the most valuable parts of every project we produce.

P.S. If you’ve ever gotten a “final” video back and thought “this isn’t quite us…”, this is exactly the process that prevents that.