Behind The Stream: Cold Calling on Vacation

Most people I know hate being cold called.

Most salespeople I meet feel like they have no choice.

The problem is that sales is all about timing.

People don’t usually wake up looking for your product or service. But the moment they have a problem, they want a solution, and preferably right now.

If they don’t already know who you are, you’ll probably never get the chance to earn their business.

That’s where video changes the game.

Instead of hoping you catch someone at the perfect moment, video keeps you visible.

Showing up in their inbox, on LinkedIn, and in their social feeds long before they ever need you.

One touchpoint at a time, you go from “never heard of them” to “oh, I know this person.”

Then, when the timing is right, you’re not a stranger making a cold call. You’re the person they’ve been seeing all along.

In this week’s video, I share a few simple ways businesses use video to stay top of mind without feeling pushy or salesy.

If getting video created is something you’ve been wanting to do, but don’t know where to start, may I suggest our Video Clarity Session?

Spend 90 minutes with me and get a video plan tailored to your business, built on results.

See more details here!