Behind The Stream: Retain Clients While You’re Watching Fireworks

Here’s a stat that should change how you think about your marketing budget. 

According to Marketing Metrics, the go-to book on this stuff, the probability of selling to an existing customer is 60–70%.

To a new prospect? Only 5–20%.

So that means some of your biggest growth is sitting in your current client list. They just don’t know everything you offer.

We just onboarded a new client this week in the longevity and health space, and as we talked through their video strategy, we kept coming back to this exact idea. 

Most businesses have a lot of different front doors,  but once someone’s in, it’s a great opportunity to show them all the other ways you can help.

You know one of the easiest ways to do that?

Video.

Summer’s actually the best time to plan this out. So if you have been thinking “we should really be doing video” don’t let July turn into September and then October into 2027.

If you (or anyone you know) wants to make the next move, dip your toe in this July with a Video Strategy Session.

For $500, we’ll meet twice (45 minutes each), identify 20+ video opportunities for your business, and narrow them down to the five that’ll have the biggest impact on saving time and growing revenue.

I’m only taking a handful of these in July. Just hit reply if you’re interested. 

Let’s keep your marketing and sales momentum as hot as the weather!