Behind The Stream: Ever Notice This About Your Marketing?

Let me ask you a question.

Have you ever listened to a team explain what they do and thought, “Yeah… this makes sense, but only because I already know this space”?

We see this all the time.

Smart teams.
Great products.
Really thoughtful explanations.

And somewhere in the middle of all that intelligence, the message breaks.
Not because the audience isn’t capable, but because they’re not inside the company or the industry.

That’s one of the moments where video can either really help or quietly make things worse.

When it’s done well, it simplifies and grounds the message. When it’s not, it just adds more noise.

That’s what we get into in this week’s episode of Behind the Stream:
True Confessions of a Video Company

If you work with teams who are growing, selling something complex, or constantly re-explaining what they do, this is usually the point where people reach out to us. I’m always happy to talk it through or point them in the right direction, even if it’s not a fit.