Behind The Stream: When Video Doesn’t Work

You know what’s frustrating with video?
Doing everything right from the script, to the shoot, to a polished edit, then posting the video… and no one watches.

It’s usually not the video. It’s the strategy.
Most teams make smart production decisions without clarity on where the video lives or what job it’s meant to do.

After 11 years of producing video, we found the #1 reason good videos fail and what actually gets people to watch.

If your team puts real effort into video but feels disappointed by results, we can help.