Behind The Stream: True Confessions of a Video Company

There’s this moment that happens after a video goes live.

You look at the views… the impressions… the watch time… and you try to figure out what any of it really means.

It’s easy to assume those numbers tell the whole story.

But more often than not, they just tell you who scrolled by.

And that’s where so many teams get stuck feeling unsure, guessing, hoping the video is doing what they intended.

Which is exactly why we started a new series: True Confessions of a Video Company.
Because there’s a part of video performance no one talks about openly… and it’s the part that decides whether your video is an expense or an investment.

This week’s episode pulls that curtain back.
And once you hear it, you won’t look at your video metrics the same way again.

Check it out on this week’s #BehindTheStream!

Would love to hear what stands out for you when you do.