Behind the Stream: View Rates

Whoa, have we learned a lot about “view rates” this year. And guess what? In the world of LinkedIn advertising, they don’t mean much. Engagement rate is what you really want to chase.

Cool, people watched your video. But did they make it past the 25% mark? If so, they probably care at least a little about what you’re selling. And the ones who make it to 50% or 75%? They’re really picking up what you’re putting down.So, how do we get people to actually connect with a message? This week’s video borrows a page from movie trailers.

Let’s see if we can keep you watching and engaged.

Check it out on this week’s #BehindTheStream!