Behind The Stream: The Unfair Advantage No One Told You About

Think video’s not working for you? You might be right.

But here’s the problem: It’s not video that’s failing. It’s how you’re using it.

This week’s #BehindTheStream proves it. We interviewed clients who went from:

“My business was lukewarm” > Super engaging platform.

“No one understood our product” > To crystal-clear messaging.

“Complicated multi-step process” > Simplified and easy to understand.

The best part? They’re not special. They just did one thing differently.

Beth: You know you have an incredible brain. You’re passionate about what you do, you’re really good at it, and of course you want to attract more customers. You started thinking that video might be a good way to reach them.

We totally agree! You’re the expert on your business and your clients, we’re the experts on video storytelling and the best way to find those clients.

Doug McGhee: My business before I used video was dead.

Alyce Blum: Using video and specifically using the team with Mainstream Video Production has helped take my business from again, a really meek, kind of lukewarm business in terms of referrals and being seen, to a super engaging platform.

Sarah King: As soon as I put those videos online, I recognized the power that they had to attract people, not only in my local market, but all over the world.

Shea Phelan: We needed to quickly and easily communicate what this brand new product was that people had never seen before. To get the gals in from Mainstream Video to give us some new ideas and let us understand a little bit about what our customers are saying and thinking and what wasn’t necessarily clear was very helpful through the entire process.

Mary Nice: What I really needed was a partner to come along side me and give me something to respond to that like, pushed me to think like, “Oh no it’s not that, it’s actually this over here” or “Oh that’s such a good idea, I see how that could connect.”

Kristie Petrie: You guys took something that I know is a complicated and multi-step process and made it really easy. You helped us understand, kind of hone in our story, understand what we were doing, how to tell that story.

Eli Harwood: Just knowing that all I had to do was get myself on camera and get my content out and that it was gonna be completely taken care of from the recording all the way to the editing, I just feel like, phew, that is literally the best, I’m so thankful. And these folks are amazing humans so you actually wanna hang out with them while they’re helping you record your thing.

Dave Johnson: The product has been excellent, but I think the chemistry of how we work together has been unique as well. I mean, my team is very comfortable in working with the Mainstream team and I think as a result of that we’re much more genuine in how we come across in our video.

Doug McGhee: I continue to work with Mainstream because they do what they say they’re going to do. They’re an extension of my business and my path forward for scaling to a larger audience.

Paul Kriescher: The professionalism that they bring just in how they go about doing the videos, reminds me of my exposure in the past to television production. I know that’s a big part of their background, but they just come in a way that’s great value for the dollar.

Beth: Take our course, Video Marketing 101, and start in your journey from strategy to mastering video ROI.